The Birth of Adventure: The Story of the First Motorhome
The Touring Landau, unveiled in 1910 by Pierce-Arrow, was the world’s first motorhome, offering travelers comfort and convenience with its custom-built living space.
Featuring luxurious cushioning and tailored with rich soft-finish woolens, it could carry between 4 and 7 people. Pierce-Arrow automobiles were a status symbol synonymous with motoring luxury, akin to Rolls-Royce and Packard.
The Touring Landau has inspired a sense of freedom and exploration, from scenic countryside drives to cross-country expeditions. Its legacy continues to inspire generations of adventurers to embrace the open road. This motorhome symbolizes the beginning of every journey, encouraging community driving with friends and family.
